St. Jude charitable campaign collaboration with Sears Holdings. Team of creative directors, merchandisers and the PR team partnered to create a holiday campaign from product selection and embroidery design to hang tags, social and email event marketing.
Video https://www.youtube.com/watch?v=3tYnrnmPk7I
Launch of A&E Network’s True Crime social media channels. Created content for Instagram, IG Stories, TikTok, Twitter, and Facebook.Built over 200 unique posts for all channels including videos, gifs, collages, giphy stickers and a Twitte emoji. #aetvtruecrime
TikTok viral video views: 5 million +
Logo design for rebrand of Art in Wilder Park.
Strategy, concept, design and rebrand of Ace Brand Guide.
Launch of this new mobile app at Midway Airport . The launch included website design, mobile app content, multi-channel directional signage, navigational maps, and advertising. Other projects included DEI and seasonal and event marketing for social media.
McDonald's Celebrity Chef Event at Three Sixty events, New York.
"To counter negative attitudes toward its food, McDonalds held a chef event dinner at Three Sixty restaurant in Tribeca on Thursday night featuring dishes made by nationally recognized chefs using basic McDonalds ingredients elevating the drive-thru experience to fine dining. Chef James Tahhan, cooking show star on Telemundo, prepares his Tortilla Esponola with an apple and cucumber chipotle salad made with McDonalds chipotle barbecue and honey mustard sauces I just want people to think differently about our ingredients, McDonalds Executive Chef Dan Coudreaut told the Daily News."
McDonald's website launch. Three week campaign featuring reveal elements online and in all headquarter buildings.
Progressive release of the World of Good marketing campaign release.
Sears Back to School campaign
Campaign included concept to execution for all channel marketing. Final delivery included in-store signage, social media and digital and print campaigns.
